Pengaruh customer relations perusahaan terhadap kepercayaan pelanggan pada merek (brand trust) : studi pada SPBU Pertamina di Jakarta Selatan

Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect

Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika = Application of theory of reasoned action with the effect of salesperson s expertise and trust belief in drugstore on consumer s intention to purchase nutraceuticals

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception