Analisis pengaruh ketergantungan (dependency) pada smartphone dan dampaknya pada perilaku pembelian (purchase behaviour). Studi kasus: Mahasiswa Universitas Indonesia pengguna iphone dan pengguna Samsung Android = Analysis effect of dependency and its impact on the smartphone purchase behaviour case study iphone users and Samsung Android users Student of University of Indonesia .

Analisis pengaruh perceived social media marketing activities terhadap brand loyalty efek mediasi brand dan value consciousness. Studi kasus: smartphone Samsung = The influence of perceived social media marketing activities on brand loyalty the mediation effect of brand and value consciousness.Case study: Samsung smartphone

Pengaruh kepercayaan diri dan kedekatan hubungan terhadap perbandingan diri serta implikasinya pada gaya berpakaian ibu studi kasus ibu dan putri remajanya = The effect of self esteem and relational proximity towards self comparison and its effect on mothers clothing style case study mother and their adolescent daughter

Analisis pengaruh advertising endorser dan perceived value pada minat beli konsumen : kasus Anggun C. Sasmi pada iklan sampo Pantene = Analysis of the influence of advertising endorser and perceived value on consumer purchase intention : case Anggun C. Sasmi in advertisements shampoo Pantene)

Peran pengaruh lingkungan sosial terhadap keinginan untuk mengadopsi ponsel pintar : efek moderasi dari karakteristik konsumsi publik atau privat studi kasus Apple iPhone 4S = The role of social influence on smartphone adoption intention the moderating effect of public or private consumption : case Apple iPhone 4S