Prita Paramitha Rahmayani
Hubungan terpaan iklan dengan afeksi terhadap sikap pada merek: studi kasus iklan transformasional di televisi = The relationship of advertising exposure with affection on brand attitude: case study of transformational advertising in television
2018
 UI - Skripsi (Membership)
Slamet Liana Rahmasari
Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Gama Ramadita
Analisis strategi bersaing media advertising di dalam industri televisi terhadap audience : Studi pada : televisi TPI = Competition of advertisement at the TPI television station, to TPI's audience : case study television "TPI"
Universitas Indonesia, 2005
 UI - Tesis (Membership)
Luthfi Abdurrahman
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Hablina Arifianti
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)