Prita Paramitha Rahmayani
Hubungan terpaan iklan dengan afeksi terhadap sikap pada merek: studi kasus iklan transformasional di televisi = The relationship of advertising exposure with affection on brand attitude: case study of transformational advertising in television
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Andrie Witsqa Arifin
Analysis of the advertising effectiveness towards single channel electrocardiograph: experimental onadvertisement of instant noodle product in Indonesia = Analisis effektifitas iklan terhadap saluran tunggal elektrokardiogram: eksperimen terhadap iklan produk mi instan di Indonesia
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Slamet Liana Rahmasari
Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis Membership
Gama Ramadita
Analisis strategi bersaing media advertising di dalam industri televisi terhadap audience : Studi pada : televisi TPI = Competition of advertisement at the TPI television station, to TPI's audience : case study television "TPI"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005
 UI - Tesis Membership
Luthfi Abdurrahman
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership