Identifikasi alasan-alasan shoppers memilih minimarket sebagai tempat berbelanja = Identification of reasons why shoppers shop at minimarket

Analisis perilaku pelanggan kedai kopi internasional dalam melakukan variety seeking pada kedai kopi lokal melalui pengaruh kejenuhan, persepsi kualitas, dan kepuasan = Analysis of international chained coffee shop patrons variety seeking behavior towards local coffee shops through satiation perceived quality and satisfaction effect

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia

Pengaruh Perceived Value, Health Consciousness, Dan Environmental Awareness Terhadap Repurchase Intention Pada Green Cosmetics = The Influence of Perceived Value, Health Consciousness and Environmental Awareness Toward Repurchase Intention in Green Cosmetics

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity