Ellysa Nursanti
Analisa resiko dalam pengambilan keputusan pemasaran : studi kasus : PT. Knauf Gypsum Indonesia
Fakultas Teknik Universitas Indonesia, 2005
 UI - Tesis Membership
Dyer, Robert F.
An analytic approach to marketing decisions
Prentice-Hall International, 1991
 Buku Teks
Howard, John A.
Marketing executive and buyer behavior
Columbia University Press, 1963
 Buku Teks
Suwarno
Analisis nilai pasar wajar saham dalam rangka go private studi kasus : PT Aqua Golden Mississippi tbk (analisis kegagalan upaya go private) = Analisys of share market fair value for go private purposes, case study: PT Aqua Golden mississippi tbk (analisys of going private failure)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis Open
Shafna Agnieska Juzar
Strategi Pemasaran Bisnis Makanan Online oleh Bisnis Rumahan Melalui Instagram: Studi Kasus dari @KouignPastry = Marketing Strategy for Online Food Business by Home Businesses Through Instagram: A Case Study from @KouignPastry
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja