Ellysa Nursanti
Analisa resiko dalam pengambilan keputusan pemasaran : studi kasus : PT. Knauf Gypsum Indonesia
Fakultas Teknik Universitas Indonesia, 2005
 UI - Tesis (Membership)
Howard, John A.
Marketing executive and buyer behavior
Columbia University Press, 1963
 Buku Teks
Dyer, Robert F.
An analytic approach to marketing decisions
Prentice-Hall International, 1991
 Buku Teks
Suwarno
Analisis nilai pasar wajar saham dalam rangka go private studi kasus : PT Aqua Golden Mississippi tbk (analisis kegagalan upaya go private) = Analisys of share market fair value for go private purposes, case study: PT Aqua Golden mississippi tbk (analisys of going private failure)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)
Shafna Agnieska Juzar
Strategi Pemasaran Bisnis Makanan Online oleh Bisnis Rumahan Melalui Instagram: Studi Kasus dari @KouignPastry = Marketing Strategy for Online Food Business by Home Businesses Through Instagram: A Case Study from @KouignPastry
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja