D`Allesandro, David F.
Perang merek : 10 hukum untuk membangun, the killer brand
Andi, 2003
 Buku Teks
Regina Diannisa
Brand identity dalam desain sampul depan tabloid : analisis semiotika dalam desain sampul depan tabloid Wanita Indonesia = Brand identity in tabloid's front cover design : semiotic analysis in Wanita Indonesia tabloid front cover design
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Indah Sulistyorini Muslim
Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Wirawan Herdyanto
Pengaruh perceived service quality emotional satisfaction dan image terhadap repeat visit dan recommendation pada first time visitor di Museum Nasional = Measuring effects of perceived service quality emotional satisfaction and image towards patron?s repeat visit and recommendation towards first time visitors at the National Museum
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Dwi Andini
Pengaruh identitas merek dalam pembentukan loyalitas konsumen (studi kasus konsumen pelumas sepeda motor di Jakarta) = The effect of brand identity on customer loyalty (case study of motorcycle lubricant product customer in Jakarta)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership