Marsha Windira
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Arya Damar Jayengrana
Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rudi Henok Dwi Herdi
Pengaruh self expressive brand terhadap brand love: studi pada kamera merek Nikon di Jakarta = The effect of self expressive brand towards brand lovez: study of Nikon camera in Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Iwan Setyawan
Analisis citra merek (brand image) program sarjana ilmu jurnalistik yang mempengaruhi preferensi siswa SLTA dalam memilih perguruan tinggi = Analysis brand image of journalism graduate program that influence preference of high school students in choosing higher education : compare study towards three private universities as organizer of journalism graduate program
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2007
 UI - Tesis (Membership)
Melka Neria S.
Pengaruh citra merek terhadap loyalitas pelanggan maskapai penerbangan Garuda Indonesia = The effect of brand image on customer loyalty of Garuda Indonesia airline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)