Lie Mikhail Efferin
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Hari Zainuddin Rasyid
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Marsha Windira
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Melka Neria S.
Pengaruh citra merek terhadap loyalitas pelanggan maskapai penerbangan Garuda Indonesia = The effect of brand image on customer loyalty of Garuda Indonesia airline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Dhien Yanuar Tornado
Pengaruh brand equity terhadap customer satisfaction : survei terhadap konsumen tefal = Effect of brand equity on customer satisfaction : survey of cunsumer tefal
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership