Adhiwira Indrabrata
Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Komang Yuni Astari
Analisis pengaruh brand awareness quality inference terhadap consumer's identification dengan store brands pada konsumen quality conscious dan non quality conscious: studi kasus pada Carrefour Indonesia = The influence of brand awareness quality inference to consumer's identification with store brands for quality conscious and non quality conscious consumers: case study at Carrefour Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Miranda Margareth Cecilia
Analisis pengaruh advertising dan sales promotion terhadap brand equity studi pada LA Senza Indonesia = The influence of advertising and sales promotion towards brand equity study case LA Senza Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Isnaini Nursilvia
Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia = Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Marpaung, Nabila Aulia
Pengaruh Promotion, Brand Awareness, dan Perceived Quality Sarinah Terhadap Purchase Intention Pelanggan Milenial dalam Membentuk Purchase Decision = The Influence of Promotion, Brand Awareness, and Perceived Quality of Sarinah on Millennial Customers' Purchase Intention in Forming Purchase Decisions
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Tesis Membership