Dita Monicasari
Pengaruh penggunaan brand ambassador terhadap brand image serta dampaknya dalam keputusan pembelian smartphone vivo = The Influence of brand ambassador towards the brand image and consumer purchasing decision of the brand vivo smartphone
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Hari Zainuddin Rasyid
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Imam Purwo Sulistiyo
Pengaruh brand extension Beng-Beng ke Drink Beng-Beng terhadap parent brand equity di Kota Depok = Effect Of brand extension Beng-beng to Drink Beng-beng on parent brand equity in Depok City
2018
 UI - Skripsi Membership
Shinta Indah Farida
Pengaruh brand experience terhadap brand love studi pada merek vaseline = The Effect of brand experience towards brand love study on vaseline brand
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Jeky Ali Buyung
Pengaruh respon organisasi atas service failures terhadap brand credibility Indihome = The effect of organizational responses to service failures on Indihome brand credibility
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership