Westwood, John
How to write a marketing plan
Gramedia, 2006
 Buku Teks
Christian Soetanto. author
Analisa strategi pemasaran digital dalam komunikasi produk ke konsumen : studi kasus perusahaan A = Analysis of digital marketing strategy in communicating products to consumers : case study of company A
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Ho, Yin Wong
Building a marketing plan : a complete guide
Business Expert Press, 2011
 Buku Teks
Handyanto Widjojo
Platform Ko-Kreasi Nilai bagi Inovasi Pemasaran dalam Komunitas Usaha Kecil Menengah = A Platform of Value Co-Creation for Marketing Innovation in The Small-Medium Enterprise Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Disertasi Membership
Grede, Robert
Pemasaran blak-blakan = Naked marketing
Interaksa, 2002
 Buku Teks