The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS

Analisa hubungan antara ekuitas merek dan penggunaan saat ini terhadap minat beli ulang pada smartphone = Analysis of relationship between brand equity and current use and repurchase intention on smartphone

Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name

Meso-Influencers: Pengaruh Terhadap Keterlibatan Merek, Harapan Nilai terhadap Merek, dan Intensi Membeli untuk Merek Fashion Indonesia = Impact on Brand Engagement, Brand Expected Value, and Purchase Intention in Indonesian Fashion Apparel Brands

Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”