Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
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Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
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Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2015
Buku Teks SO