Parulian, Jeremia Tiga
Analisis Pengaruh Persepsi tentang Diskon terhadap Keputusan Pembelian Konsumen Produk Fashion = The Influence of Perception of Discount Towards Purchase Decision of Fashion Product Consumers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Ahmad Ali Zaenal Abidien
Analisis Pengaruh Komitmen Afektif (Tinggi vs Rendah) Dalam Situasi Pembelian Produk Fashion Terhadap Pilihan Saluran Konsumen (Online vs Offline) Yang Dimediasi Oleh Perceived Hedonic Benefit Dari Pembelian Pada Pekerja Produktif Di Jabodetabek = The Impact's Analysis of Affective Commitment (High vs Low) in Fashion Product Purchase Situation to Consumer's Channel Choice (Online vs Offline) That Mediated By Perceived Hedonic Benefit from the Purchase on Productive Workers in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Linda Nurul Oktavianty
Analisis pengaruh keinformatifan efektivitas dan hiburan pada toko online terhadap keadaan flow seseorang niat pembelian dan kepuasan: studi kasus situs Lazada Indonesia = The influence of informativeness effectiveness and entertainment in online store towards purchase intention and satisfaction analysis: case study Lazada Indonesia website
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Yudhistira Nurpatria
Analisis pengaruh scanlation terhadap pembelian manga terjemahan studi kasus mahasiswa universitas indonesia = Analysis of the effect of scanlation on the purchase of translated manga a case study on students of university of indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Fakhrana Nadia Ramadhani
Pengaruh sikap pada kreativitas iklan terhadap minat pembelian = Influences of attitudes toward advertising to purchase intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)