Keegan, Warren J.
Pemasaran global buku 2 = Global marketing management
Alex Media Komputindo, 1992
 Buku Teks
Keegan, Warren J.
Manajemen pemasaran global jilid 2 = Global marketing management
Prenhallindo , 1996
 Buku Teks
Keegan, Warren J.
Global marketing management
Prentice Hall International, 1989
 Buku Teks
Keegan, Warren J.
Global marketing management
Prentice Hall International, 1995
 Buku Teks
Keegan, Warren J.
Manajemen pemasaran global; Jilid 1
Prehallindo , 1995
 Buku Teks