Keegan, Warren J.
Pemasaran global buku 1 = Global marketing management
Alex Media Komputindo, 1992
 Buku Teks
Keegan, Warren J.
Manajemen pemasaran global jilid 2 = Global marketing management
Prenhallindo , 1996
 Buku Teks
Keegan, Warren J.
Global marketing management
Prentice Hall International, 1989
 Buku Teks
Keegan, Warren J.
Global marketing management
Prentice Hall International, 1995
 Buku Teks
Komunikasi Pemasaran di Masyarakaat Global = Marketing Communication in Global Strategy (Journalism And Mass Communication, Vol. 2, No. 12, Desember 2012)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 Artikel Jurnal