Hutagalung, Mangara Paul A.
Analisis peran sponsorship exposure dan activity involvement dalam pengaruh sponsorship terhadap brand image : studi kasus Clear terhadap Java Jazz festival 2014 = Sponsorship effects on brand image the role of exposure and activity involvement : case study Clear sponsorship at Java Jazz festival 2014
2014
 UI - Skripsi Membership
Nadia
Analisis pengaruh interaksi media sosial terhadap emotions, brand relationship quality dan word of mouth pada pengunjung Festival musik Java jazz 2017 = The effect of social media interaction towards emotional attachment, brand relationship quality and word of mouth: case study Java jazz festival 2017
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Andi Aji Saronto
Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Vania Olivia
The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Kharisma Aditya
Pengaruh bauran pemasaran untuk event jazz goes to campus 39 terhadap purchase intention = The effect of marketing mix for event 39th jazz goes to campus towards purchase intention
2017
 UI - Skripsi Membership