Marketing plan : bagaimana menganalisis dan menyusunnya

Pengaruh karakteristik saluran online dan offline terhadap sikap konsumen dalam sistem pemasaran multi saluran = The influence of online and offline channel characteristics toward search and purchase attitude in multi-channel marketing / Santa Christina Lumban Batu

How to prepare a marketing plan / John Stapleton

Pengaruh orientasi pasar pada kecepatan inovasi dan kinerja produk baru : studi kasus pada produk rumah tangga industri manufaktur PT. Maspion = The effect of market orientation on innovation speed and new product performance : case studies on home appliances PT. Maspion manufacturing industry

Rencana pemasaran = marketing plans; how to prepare them how to use them / Malcolm HB. McDonald, penerjemah Purwati Pudjiastuti