Joko Suryo Sumbodo
Perubahan store atmosphere, penerapan strategi offline advertising serta strategi content marketing pada UMKM BING KOPI = Improvement of store atmosphere, implementation of offline advertising strategies and content marketing strategies in BING COFFEE SMEs
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Sabrina Fiddiny
Implementasi sales promotion melalui channel offline dan online serta pembuatan database marketing pada Umkm warung Sop Ayam Mbah Min = Implementation of sales promotion through offline and online channels and making database marketing at MSME warung Sop Ayam Mbah Min
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Santa Christina Lumban Batu
Pengaruh karakteristik saluran online dan offline terhadap sikap konsumen dalam sistem pemasaran multi saluran = The influence of online and offline channel characteristics toward search and purchase attitude in multi-channel marketing / Santa Christina Lumban Batu
2019
 UI - Skripsi (Membership)
Stefanus Andriano
Komunikasi online dan offline komunikasi virtual di Indonesia = Online and offline communication virtual community in Indonesia / Stefanus Andriano
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Reedy, Joel
Electronic marketing : integrating electronic resources into the marketing process
The Dryden Press, 2000
 Buku Teks