Ries, Al
Positioning : the battle for your mind
McGraw-Hill, 1986
Buku Teks
Ries, Al
Positioning : the battle for your mind : edisi ulang tahun ke-20
Salemba Empat, 2002
Buku Teks
Sutherland, Max
Advertising and the mind of the consumer
PPM, 2004
Buku Teks
Bennie, Michael
How to ...do your advertising
Elex Media Komputindo, 1996
Buku Teks
Sutherland, Max
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
Buku Teks