Handbook of research in international marketing
Subhash C. Jain, David A. Griffith, editor
Edward Elgar, 2011
 Buku Teks
Silverman, David
Doing qualitative research : a practical handbook
Sage, 2000
 Buku Teks
Silverman, David
Doing qualitative research: a practical handbook
Sage Publications , 2010
 Buku Teks
Gorman, G.E.
Qualitative research for the information professional: a practical handbook
Facet Publishing, 2005
 Buku Teks
Marketing handbook
edited by Michael Rines
Gower in Association with Marketing Magazine, 1981
 Buku Teks