Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks SO
Morse, Stephen A.
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks SO
Kartajaya, Hermawan
Hermawan Kartajaya on targeting
Mizan, 2006
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Lancaster, Greoff
Introduction to marketing : introduction to marketing vol. 1 : astep-by-step guide to all the tools of marketing
Crest, 2001
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Phelps, D.M.
Planning the product/ D.M. Phelps
Ill. Richard D. Irwin, Inc , 1947
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