Britt, Steuart Henderson
Consumer behavior and the behavioral sciences theories and applications
John Wiley & Sons, 1968
 Buku Teks
Sahrul Haetamy Ananto
Marketing Public Relations dalam Pemasaran Produk Keuangan (Studi Kasus : Produk Fixed Income Investment EBA Ritel oleh PT Sarana Multigriya Finansial (Persero)) = Marketing Public Relations in Financial Product (Case Study: Retail Residential Mortgage Backed Securities Retail (Retail RMBS) By PT Sarana Multigriya Finansial (Persero))
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Sahrul Haetamy Ananto
Marketing Public Relations dalam Pemasaran Produk Keuangan (Studi Kasus : Produk Fixed Income Investment EBA Ritel oleh PT Sarana Multigriya Finansial (Persero)) = Marketing Public Relations in Financial Product (Case Study: Retail Residential Mortgage Backed Securities Retail (Retail RMBS) By PT Sarana Multigriya Finansial (Persero))
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Dantia Anisa
Pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri = The effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brand
2016
 UI - Skripsi (Membership)
Gorga Leonardo
Pengaruh kredibilitas selebriti sebagai model iklan terhadap niat pembelian : studi kasus Agnes Monica, Dian Sastro, Deddy Mizwar dan Komeng = The influence of celebrity endorser credibility toward purchase intention : case study : Agnes Monica, Dian Sastro, Deddy Mizwar, Komeng
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)