Slamet Liana Rahmasari
Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Aisyah Nabillah
Pengaruh iklan media sosial terhadap respon konsumen muslim: studi kasus iklan Grab edisi Ramadhan dan Idul Fitri di YouTube = Influence of social media advertising on Muslim Consumer social media ad responses: a case study of Ramadan and Eid Al-Fitr Edition social Grab Ads on YouTube
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
 Buku Teks
Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
 Buku Teks
Rosensohn, Nicole
For a better world order : the message fram Kuala Lumpur
Fundacion BBV, 1993
 Buku Teks