Cravens, David W.
Strategic marketing management cases
Irwin, McGraw-Hill, 2002
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Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
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Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
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Bernhardt, Kenneth L.
Cases in marketing management
Bussiness Publications, 1985
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Bernhardt, Kenneth L.
Cases in marketing management
Richard D. Irwin, 1997
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