Morse, Stephen A.
The practical approach to marketing management / Stephen Morse
McGraw-Hill , 1967
Buku Teks
Marketing channels : for manufactured products / edited by Richard M. Clewett
Richard D. Irwin, 1954
Buku Teks
Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
Buku Teks
Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1975
Buku Teks