Mutia Nurazizah Rachmawati
Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Shoffan Ardhika Wijoyo
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Mohammad Renaldo Ercho
Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Salma Fuad
Pengaruh celebrity endorser credibility pada iklan terhadap brand attitude (studi pada iklan Kartuhalo Fit Hybrid yang diperankan oleh Joe Taslim) = The influence of celebrity endorser credbility on advertising towards brand attitude (study on Kartuhalo Fit Hybrid advertising that played by Joe Taslim)
Universitas Indonesia, 2015
 UI - Skripsi Membership
Nabila Faranida Mulyana
Pengaruh Celebrity Endorser : Deddy Corbuzier terhadap Perceived Brand Personality jasa ekspedisi J&T Express di Kota Depok = THE EFFECT OF CELEBRITY ENDORSER DEDDY CORBUZIER ON PERCEIVED BRAND PERSONALITY OF AN EXPEDITION SERVICE BRAND J&T EXPRESS KN DEPOK CITY
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership