Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)

Sikap khalayak terhadap iklan-iklan beratribut Amerika (Studi tentang sikap Mahasiswa FISIP UI terhadap Iklan Ford dan Lucky Strike)

Perbandingan penggunaan selebriti internasional dan nasional terhadap efektivitas iklan = The use of international and native celebrity on ad effectivity

Pengaruh penggunaan selebriti pada iklan cetak terhadap brand awareness pada konsumen remaja = The impact of celebrity endorcement in prind ad to brand awareness on teen consumers

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement