Afriani Ajeng Sukarno
Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu (studi sepatu merek wakai) = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes (the study of wakai shoes)
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Siti Sarah Kusumawardhini
Pengaruh persepsi karakteristik produk terhadap pembelian produk dengan branding Islam = The effect of perceived product characteristics towards purchase intention of islamic branding products
2016
 UI - Tesis (Membership)
Audrie Diandra Satvika
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Debora Irene Christine
Analisis framing pemberitaan harian The Wall Street Journal terhadap pembentukan reputasi Indonesia secara global = Framing analysis on news of The Wall Street Journal daily in constructing Indonesia's reputation globally
[Universitas Indonesia, ], 2013
 UI - Skripsi (Membership)
Ferdyta Azhar
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)