Afriani Ajeng Sukarno
Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu : studi sepatu merek wakai = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes : the study of wakai shoes
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Siti Sarah Kusumawardhini
Pengaruh persepsi karakteristik produk terhadap pembelian produk dengan branding Islam = The effect of perceived product characteristics towards purchase intention of islamic branding products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Audrie Diandra Satvika
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Sihite, Ester Lydya Natalina
Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Anitasia Amalia
Pengaruh gaya hidup sehat terhadap minat beli : studi pada produk mie instan Healtimie = The influence of healthy lifestyle toward purchase intention : study on Healtimie instant noodle product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership