Honomichl, Jack J.
Riset Pemasaran : Honomichl on marketing research = Marketing research
Elex Media Komputindo , 1991
 Buku Teks SO
Doman, Don
Look before you leap : market research made easy : lakukan sendiri riset pasar anda = Look before you leap : market research made easy / Don Doman, Dell Dennison, Margaret Doman
Gramedia Pustaka Utama, 1997
 Buku Teks SO
Preston, Lee E.
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
 Buku Teks SO
Yoan Ferino
Riset pemasaran dalam perencanaan strategi pemasaran produk baru : studi kasus produk teh dalam kemasam merek X = Marketing research in build the marketing strategy plan for new product : case study ready consumption tea product with brand X
Fakultas Teknik Universitas Indonesia, 2005
 UI - Skripsi Membership
Rangkuti, Freddy
Riset pemasaran
Gramedia Pustaka Utama, 2001
 Buku Teks SO