Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora

Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)

Pengaruh perceived value terhadap customer satisfaction dan brand trust pada maskapai penerbangan AirAsia Indonesia = The effect of perceived value towards customer satisfaction and brant trust on AirAsia Indonesia airline carrier

Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement

Integrasi updated D&M is success model, kano model dan quality function deployment untuk menganalisis kualitas Sistem Persuratan dan Disposisi Elektronik (SPDE): studi kasus Kementerian Sekretariat Negara = Integration of updated d m is success model, kano model and quality function deployment to analyze the quality of Electronic Disposition and Mailing System (SPDE): case study in Ministry of State Secretariat / Erma Nindiaswari