Persepsi masyarakat Bekasi terhadap rencana pengembangan enkasari* ke arah mouthwash dan effervescent : Laporan praktek kerja lapangan di PT. Kimai Farma (Persero), Tbk.
Universitas Indonesia, 2009
 UI - Tugas Akhir
Lentari Nisfidah
Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Lina Fitriana
Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Areza Pradityo
Pengaruh perceived value terhadap customer satisfaction dan brand trust pada maskapai penerbangan AirAsia Indonesia = The effect of perceived value towards customer satisfaction and brant trust on AirAsia Indonesia airline carrier
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
I Gede Mahatma Yuda Bakti
Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership