Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)

Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Pengaruh celebrity endorser pada iklan dua kelinci dalam membangun citra merek (studi pada iklan versi xabi alonso) = The influence of celebrity endorser on dua kelinci advertising toward building brand (image study on advertising version of xabi alonso)

Pengaruh publisitas negatif celebrity endorser pada sikap konsumen terhadap merek endorser yang bersangkutan dan endorser lainnya studi kasus ariel sebagai endorser dan merek xl = The effect of negative publication of celebrity endorser on consumer attitude toward brand aformentioned endorser and others endorser study case ariel as endorser and brand xl