Pengaruh persepsi karakteristik produk terhadap pembelian produk dengan branding Islam = The effect of perceived product characteristics towards purchase intention of islamic branding products

Pengaruh gaya hidup sehat terhadap minat beli : studi pada produk mie instan Healtimie = The influence of healthy lifestyle toward purchase intention : study on Healtimie instant noodle product

Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu (studi sepatu merek wakai) = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes (the study of wakai shoes)

Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma