Religia Nur Aisyah
Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku: persepsi pengguna smartphone Samsung dan Non-Samsung = Analysis of effect of brand placement acceptance on attitudes and behavior: Samsung smartphone user and non-user perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Kicky Rezza Gustyaningrum, auhtor
Efektivitas product placement pada video musik dari perspektif familiarity of brand dan judgment of fit = Effectiveness of product placement in music video from the perspective of familiarity of brand and judgment of fit
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Anissa Rahmanty Putri
Model attachment-aversion pada hubungan konsumen dengan merek : studi kasus produk perawatan rambut merek L'oreal paris = Attachment-aversion model of customer brand relationships : study case of hair care products of l'oreal paris / Anissa Rahmanty Putri
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Winda Tesyarani
Effectiveness of credibility of online reviews, information usefulness, and information on functional and hedonic brand image of zomato application = Efektivitas dari kredibilitas ulasan online, kegunaan informasi, dan adopsi informasi terhadap citra merek fungsional dan citra merek hedonis pada aplikasi zomato
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Aulia Dyah Rahmayanti
Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)