Pengaruh approach dan avoidance motivation terhadap nilai belanja hedonis = The effect of approach and avoidance motivation towards hedonic shopping value

Pengaruh Motivasi Belanja Hedonic, Motivasi Belanja Utilitarian, dan Motivasi Belanja Social terhadap Purchase Intention pada Konsumen Pembeli Skin Mobile Legends di Akun Twitter @Mlbbfess = The Influence of Hedonic, Utilitarian, and Social Shopping Motivations on Purchase Intention among @Mlbbfess Twitter Followers.

Pengaruh nilai hedonic dan utilitarian terhadap customer delight dalam penerapan metode self-service: studi kasus: Ikea Indonesia = Self-service implementation the effect of hedonic and utilitarian value on customer delight: case study: Ikea Indonesia

Analisis pengaruh persepsi atmosfir gerai ritel terhadap nilai belanja utilitarian dan hedonik dan kepuasan pelanggan studi kasus pada ritel ace hardware Indonesia = Analysis of retail outlet s atmospheric perception effects on hedonic and utilitarian shopping value and customer satisfaction at ace hardware Indonesia / Nindya Iswari Hayuningrum

Analisis Schwartz Motivational Value terhadap perilaku konsumen mengadopsi online shopping = Analysis of Schwartz Motivational Value towards consumer behavior in adopting online shopping