Pengaruh Perceived Value Terhadap Niat Membeli Musik Digital: Studi Pada Platform Musik Digital Berbasis Kepemilikan = The Effect of Perceived Value on Purchase Intention of Digital Music: A Study on Ownership-Based Digital Music Platform

Pengaruh Kesadaran Pemasaran Hijau dan Persepsi Inovasi terhadap Minat Beli Melalui Persepsi Harga, Persepsi Kualitas, Persepsi Nilai dan Persepsi Risiko Sebagai Variabel Mediasi Pada Produk Lampu LED Hemat Energi Philips = The Influence of Green Marketing Awareness and Perceived Innovation on Purchase Intention Through Perceived Price, Perceived Quality, Perceived Value and Perceived Risk as Mediation Variables in Philips Energy Saving LED Lights Products

Analisis Pengaruh Strategi Brand Extension terhadap (Re)purchase Intention dan e-WOM Intention Konsumen (Studi Kasus: Bank BCA Digital) = Analysis of The Effect of Brand Extension Strategy on Consumer (Re)purchase Intention and e-WOM Intention (Case Study: Bank BCA Digital)

Pengaruh rekomendasi blogger pada intensi pembelian online pelanggan = The influence of blogger recommendation on customers online purchase intention

Analisa pengaruh price discount terhadap store image dan purchase intention produk smartphone Studi Kasus: Produk Samsung Galaxy pada Okeshop = Analysis of the price dicount towards the store image and purchase intention for smarthphone product Case Study L Samsung Galaxy production Okeshop.