Strategic Customer Management: integrating relationship marketing and CRM

Analisis customer value sebagai dasar penerapan customer relationship management (CRM) di industri telekomunikasi seluler

Perancangan dan analisis pengembangan strategi CRM (Customer Relationship Management) pada Badan Sertifikasi = Design & analysis of strategy development of CRM (Customer Relationship Management) to Certification Body

Harvard business review on customer relationship management

Customer relationship management (crm) dalam layanan rujukan di perpustakaan sebagai strategi meningkatkan kepuasan pengguna (studi kasus Perpustakaan Universitas Indonesia = Customer relationship management crm on the library reference service as a strategy to improve user satisfaction a case study of Universitas Indonesia library