Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks
Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
 Buku Teks
Ryan, William T
Principles of marketing/ by William Ryan
Richard D. Irwin, 1980
 Buku Teks
Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
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Padolecchia, Siro P.
Marketing in the developing world / Siro P. Padolecchia.
Vikas Publishing House, 1979
 Buku Teks