Armstrong, Gary (Gary M.)
Marketing: an introduction
Prentice-Hall, 2005
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Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
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Staud, Thomas A
Managerial introduction to marketing/ Thomas A Staud
Prentice-Hall, 1970
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Lancaster, Greoff
Introduction to marketing : introduction to marketing vol. 1 : astep-by-step guide to all the tools of marketing
Crest, 2001
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Rewoldt, Stewart H.
Strategi produk dalam pemasaran = Introduction to marketing management / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw, Penerjemah: A. Hasmi Ali
Bina Aksara, 1988
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