Marketing : principles and practice
Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross
Pitman Pub, 1993
Buku Referensi
Davies, Anthony H.
The practice of marketing research / Anthony H. Davies
Heinemann, 1973
Buku Teks
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Pear Education, 2012
Buku Teks
MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
Buku Teks
Good practice guide: marketing your practice
edited by Helen Elias
[RIBA , RIBA ], 2010
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