Marketing : principles and practice
Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross
Pitman Pub, 1993
 Buku Referensi
Davies, Anthony H.
The practice of marketing research
Heinemann, 1973
 Buku Teks SO
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
Pear Education, 2012
 Buku Teks SO
Marketing and communication for architects : fundamentals, strategies, and practice
edited by Edgar Haupt and Manuel Kubitza ; translated from German to English by Adam Blauhut and Kevin McAleer
Birkhäuser, 2002.
 Buku Teks SO
Adams, John, 1938-
Franchising: practice and precedents in business format franchising
Butterworth, 1987
 Buku Teks SO