Ulanoff, Stanley M.
Advertising in America : an introduction to persuasive communication /​ Stanley M. Ulanoff.
Hastings House, 1977
 Buku Teks SO
Bettinghaus, Erwin P.
Persuasive communication
Holt, Rinehart and Winston, 1968
 Buku Teks SO
Dyer, Gillian
Advertising as communication
Routledge, 1996
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Brewster, Arthur Judson
Introduction to advertising
McGraw-Hill, 1947
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Farwel, Byron
The Man who presumed: a biography of Henry M. Stanley
Henry Holt, 1957
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