Brewster, Arthur Judson
Introduction to advertising / Arthur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham
McGraw-Hill, 1954
 Buku Teks
Harris, Ralph
Advertising in a free society / Ralph Harris and Arthur Seldon
Institute of Economic Affairs, 1959
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Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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Wells, William D.
Advertising
Prentice-Hall, 2000
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Weilbacher, William M
Advertising
Macmillan, 1979
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