Brewster, Arthur Judson
Introduction to advertising / Arthur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham
McGraw-Hill, 1954
 Buku Teks SO
Harris, Ralph
Advertising in a free society / Ralph Harris and Arthur Seldon
Institute of Economic Affairs, 1959
 Buku Teks SO
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks SO
White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
 Buku Teks SO