Kotler, Philip
Marketing management
Prentice-Hall, 2000
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2003
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 1989
 Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks