Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Clarke, George Timothy
Copywriting : theory and technique / George Timothy Clarke
New York University, 1959
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Lewis, Herschell Gordon
Herschell Gordon Lewis on the art of writing copy
Prentice-Hall, 1988
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Advertising research : the internet, consumer behavior and strategy
edited by George Zinkhan
American Marketing Association, 2000
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Trout, Jack
The New positioning : the latest on the worlds # 1 business strategy
McGraw-Hill, 1996
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