Norris, James S.
Advertising
Prentice-Hall, 1980
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Weilbacher, William M.
Cases in advertising / William M. Weilbacher
Macmillan, 1981
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Schudson, Michael
Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson
Routledge, 1993
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Weinberger, Marc G.
Effective radio advertising / Marc G. Weinberger, Leland Campbell, Beth Brody
Lexington Books, 1994
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Nicosia, Francesco
Advertising, management, and society : a business point of view / Francesco M. Nicosia
McGraw-Hill, 1974
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