Sandage, C.H.
The promise of advertising / S.H. Sandage
Richard D. Irwin, 1961
Buku Teks
Rotzoll, Kim B.
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner, Charles H. Sandage
GRID Publishing, 1976
Buku Teks
Frontiers of advertising theory and research : a symposium honoring C.H. Sandage / edited, Hugh W. Sargent
Pacific Books, 1972
Buku Teks
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
Buku Teks
Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
Buku Teks