Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D.
Advertising
Prentice-Hall, 2000
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks
Lane, W. Ronald
Advertising
New York, 2000
 Buku Teks