Lal, Rajiv, author
Marketing management : text and cases
McGraw-Hill, 2005
 Buku Teks
Cases in operations management : strategy and structure
by W. Earl Sasser [and others]
Richard D. Irwin, 1982
 Buku Teks
Cases in operations management : analysis and action
by W. Earl Sasser [and others]
Richard D. Irwin, 1982
 Buku Teks
Bernhardt, Kenneth L
Cases in Marketing Management/ Thomas C. Kinnear
Bussiness Publications, 1985
 Buku Teks
Bernhardt, Kenneth L
Cases in Marketing Management/ Thomas C. Kinnear
Irwin, 1997
 Buku Teks