Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
 Buku Teks SO
Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
 Buku Teks SO
Bernhardt, Kenneth L.
Cases in marketing management
Bussiness Publications, 1985
 Buku Teks SO
Bernhardt, Kenneth L.
Cases in marketing management
Richard D. Irwin, 1997
 Buku Teks SO
Cases in operations management : strategy and structure
by W. Earl Sasser [and others]
Richard D. Irwin, 1982
 Buku Teks