Fitzroy, Peter T.
Analytical methods for marketing management
McGraw-Hill, 1976
Buku Teks
Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book
Richard D. Irwin, 1967
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Analytical marketing management / by P. Doyle ... [et al.].
Harper & Row, 1974
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Kotler, Philip
Marketing management
Pearson, 2016
Buku Teks
Kotler, Philip
Marketing management
Pearson, 2016
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