Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
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Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
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Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
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Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
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