Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
Buku Teks
Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
Buku Teks
Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
Buku Teks